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The single-group E1 Prima range was created to meet the needs of those who already dream of tomorrow’s tastes, those who know how to surround themselves with taste and beauty, those who anticipate trends and add value to their essence.
Minimal, made in Italy, and refined: Prima stands out not only for its pure and simple design but also because it effortlessly adapts to any environment or situation.
The perfect mix of design and technology has had a substantial impact on the machine’s structure and internal components. The result is an extremely compact, ergonomic, slim, and elegant object. It’s an object that shines in the spotlight.
The dimensions and the choice to use resistant and high thermal efficiency materials like stainless steel allow PRIMA to adapt to any use and limit water and heat dispersion.
The design, applied technologies, and insulation of components contribute to reducing environmental impact, making PRIMA an authentic and sustainable machine.
Unveiled during Milan Design Week 2025, the E1 Prima Special Edition celebrates design and innovation. With three exclusive finishes – vegan leather, texture, and raffia – this iconic Victoria Arduino machine combines premium materials and contemporary style. A tribute to aesthetics, personality, and coffee culture, displayed in the heart of Starbucks Reserve™ Roastery Milan.
Video tutorial for E1 Prima
These guides will improve your coffee preparation skills and ensure you get the most out of your machine.
Download Victoria Arduino E1 prima on Google Play and App Store
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